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Selling Your Blog: How to Find Blog Advertisers
from: Deb St. George, Publisher, BlogNetHosting.comThere are several ways to monetize a blog. One of the
most commonly used is by selling advertising space,
either through text-based advertising or banner ads.
But to do either of these, you will have to look for
advertisers who will pay to have their ads placed on
your web pages. If you're unsure on what to do and how
to do it, here are tips to help you find blog
advertisers to help you generate revenue with your
website:
Promote. Instead of just leaving possible banner ad
locations blank, let advertisers know that they are up
for grabs. Use 'Advertise Here' or 'Your Ad Here'
texts to indicate their availability.
When advertisers click on these areas, they will
arrive on a page where information about buying ad
space will be provided. Make sure that there is a
webpage that will be used for this purpose
specifically. This page may either contain information
about your terms or it could be a link that will allow
your advertiser to send you an e-mail.
Seek out advertisers actively. Other than openly
promoting your blog for ads, you could also find blog
advertisers by targeting them. That way, you get to
choose who will place their ads on your blog. A
standard letter of approach to advertisers should
contain:
- a brief introduction about yourself
- a short explanation of the purpose of your e-mail
- a short explanation why you're soliciting their
sponsorship or ads
- a concise explanation of the benefits of placing ads
on your blog
- details regarding your advertising terms (type of ad
placements, industry to which your advertisers belong,
maximum number of ads in one webpage, cost, method of
payment, etc.)
- important details about your site, such as your
subject matter, audience, number of traffic, etc.
Offer sponsorship. Blog sponsorships are fast becoming
a trend online, as the number of businesses utilizing
blogs as an extension of their marketing efforts
increases. Through sponsorship, you will be working
closely with a company (your advertiser) and promote
their products and services through your blogs. Your
web pages will also carry that company's name, brands
and logo.
You could also come up with a sponsorship deal wherein
specific parts of your blog's content will be
sponsored by the advertiser. This type of blog
advertising works well if your site is quite popular
already and has a considerable number of visitors.
Do a keyword search. There are many companies and
individuals using Google Adwords who might be
interested in an arrangement with you. Do a simple
keyword or key phrase search regarding major topics on
your blog. Then seek out sponsored links and find out
about the companies that pay for them. Get in touch
with these people and offer your blog for their ads.
Take advantage of links. Blogs and other sites that
link with your blog are potential advertisers. If they
find your blog interesting enough to link with, they
might be open for negotiations regarding advertising.
You might want to send them an e-mail to let them know
your blog is available for advertising.
Tap people who use your forums or leave messages.
Another way to find blog advertisers is to offer your
ad spots to people who leave comments or messages on
your blogs. Seek out people affiliated with a company,
group or association. They might be interested to buy
ads on your blog.
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